North Sails America’s Cup Event Branding

North Sails America's Cup
– A premium world class yachting event

Development of a premium regatta concept for North Sails during AC38, creating a world-class experience for yacht owners both on the race course and on shore. The concept translates the enduring values of the America’s Cup into a contemporary event format built around performance, community and the culture of sailing.

On behalf of Sturm & Drang

Event Development
Brand Identity
Brand Strategy
Visual Identity
Creative Direction

LET'S
GET IT
RUNNING.

Andrea Wald
Phone: +49 179 7010 632
Email: a.wald@runabout.studio

Robert Hanson
Phone: +49 173 4370 529
Email: r.hanson@runabout.studio

Independent Brand Office