LAMY Brand Architecture & Strategy

Lamy Brand Architecture

Creating clarity across brand, portfolio and communication.

Strategic brand architecture work for LAMY, helping structure the relationship between brand, products and communication. The project translated complexity into a clearer brand logic designed to support future growth and consistent storytelling.

Development of a new system for the Lamy model names, telling the story for each product. The aim was to show the “product is the hero“ idea in a more vivid, modern way.

LAMY
Brand Architecture
Brand Strategy
Brand Transformation
Strategic Storytelling
Cross-functional Leadership
Complexity Reduction
Look & Feel

LET'S
GET IT
RUNNING.

Andrea Wald
Phone: +49 179 7010 632
Email: a.wald@runabout.studio

Robert Hanson
Phone: +49 173 4370 529
Email: r.hanson@runabout.studio

Independent Brand Office