Cooper – translating pioneering motorsport heritage.

A new brand identity for Cooper, translating its pioneering motorsport heritage into a bold, contemporary automotive brand. Built around the iconic Cooper ring, strong typography and a red, black and cream colour palette, the design captures its independent British racing spirit. A flexible identity system connects this heritage with new products, mobility concepts and brand experiences.

Automotive Branding
Brand Identity
Creative Direction
Visual Identity
Premium Branding
Brand Development
Visual World Building
Global Branding